Branding Guidelines

Branding Guidelines

Branding Guidelines – with so many options available for custom branding, it’s all too easy to get confused so here’s an overview to help you understand the possibilities.

One Colour Print

  • a simple, clean one colour print often does the job
  • screen print for large areas
  • pad print for fine detail
  • match exactly to PMS colours

Multi Colour Print

If you need more than one colour on products which are not suitable for digital printing, we will use a series of screens or pads to print each colour. This is more costly.

Digital printing

  • the most cost effective way to reproduce several colours – we will always suggest this option when available.
  • direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product
  • produces both spot colour and full colour branding on flat or slightly curved surfaces.
  • digital transfers are used to print fabrics
  • artwork is printed on transfer paper using a digital printing machine
  • the paper is then heat pressed onto the product.
  • sublimation print is used to brand products with a special coating, or fabrics suitable for the sublimation process
  • sublimation ink is actually a dye so there is no ink build-up and it looks like part of the product.
  • resin coating is produced by printing the artwork on to a vinyl material with strong adhesive on the reverse
  • the print area is coated with a clear resin, the decal is applied to the product and the adhesive forms a permanent bond
  • this creates a 3D effect


  • laser engraving produces a permanent finish using a laser
  • this removes the top layer of colour and the base metal shows through
  • higher perceived value than other forms of branding
  • extremely durable and can never wear off.

Imitation Etch

  • a special pad printing ink creates an etch like effect on glass
  • cost is much less than engraving


  • debossing creates a permanent image below the surface of the product (think of it as ‘reverse embossing’)
  • a hot engraved metal plate is pressed into the surface of the product using a lot of pressure


  • embroidery is an excellent way to brand bags, caps, clothing and other textile products
  • often less expensive than multiple screens for small quantities
  • hard wearing, can never wear off

General information

  • if you want an exact reproduction of your existing artwork, a high res pdf (300 x 300) will do the job
  • we’ll need an editable format (vector graphic in ai or eps format) in order to make any changes
  • please keep in mind the available branding area on each item so that whatever we brand is clear with easy to read text.

We hope you find these Branding Guidelines useful. We’re here to help so contact us and we’ll answer your questions regarding the best branding process for each product.