Branding Guidelines – with so many options available for custom branding, it’s all too easy to get confused so here’s an overview to help you understand the possibilities.
One Colour Print
- a simple, clean one colour print often does the job
- screen print for large areas
- pad print for fine detail
- match exactly to PMS colours
Multi Colour Print
If you need more than one colour on products which are not suitable for digital printing, we will use a series of screens or pads to print each colour. This is more costly.
- the most cost effective way to reproduce several colours – we will always suggest this option when available.
- direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product
- produces both spot colour and full colour branding on flat or slightly curved surfaces.
- digital transfers are used to print fabrics
- artwork is printed on transfer paper using a digital printing machine
- the paper is then heat pressed onto the product.
- sublimation print is used to brand products with a special coating, or fabrics suitable for the sublimation process
- sublimation ink is actually a dye so there is no ink build-up and it looks like part of the product.
- resin coating is produced by printing the artwork on to a vinyl material with strong adhesive on the reverse
- the print area is coated with a clear resin, the decal is applied to the product and the adhesive forms a permanent bond
- this creates a 3D effect
- laser engraving produces a permanent finish using a laser
- this removes the top layer of colour and the base metal shows through
- higher perceived value than other forms of branding
- extremely durable and can never wear off.
- a special pad printing ink creates an etch like effect on glass
- cost is much less than engraving
- debossing creates a permanent image below the surface of the product (think of it as ‘reverse embossing’)
- a hot engraved metal plate is pressed into the surface of the product using a lot of pressure
- embroidery is an excellent way to brand bags, caps, clothing and other textile products
- often less expensive than multiple screens for small quantities
- hard wearing, can never wear off
- if you want an exact reproduction of your existing artwork, a high res pdf (300 x 300) will do the job
- we’ll need an editable format (vector graphic in ai or eps format) in order to make any changes
- please keep in mind the available branding area on each item so that whatever we brand is clear with easy to read text.