Branding Guidelines

Branding Guidelines




Branding Guidelines – with so many options available for custom branding, it’s all too easy to get confused so here’s an overview to help you understand the possibilities.

One Colour Print

Often a simple, clean one colour print is all that’s needed to present your brand. This can be done as a screen print which works on larger areas or a pad print which is more suitable for fine detail.

Match exactly to PMS colours.

If you need multiple colours printed on products which are not suitable for digital printing we will need to use a series of screens or pad prints to print each colour individually, this is a more costly method.

Multi Colour Print

Digital printing is the most cost effective way to reproduce several colours and we will always suggest this option when the item is suitable for digital printing.

Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.

Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.

Sublimation print is used for branding products with a special coating or fabrics suitable for the sublimation process. Sublimation ink is actually a dye so there is no ink build-up on the finished print and it looks like part of the product.

Resin coated finish is produced by printing the artwork on to a vinyl material with strong adhesive on the reverse.  The branded area is coated with a clear resin, the finished decal is applied to the product and the adhesive forms a permanent bond. A 3D effect is produced, increasing the perceived value of the product.


Laser engraving produces a permanent finish using a laser to mark the product. Engraving creates a higher perceived value than other forms of branding and is extremely durable.

Imitation Etch

A special pad printing ink is used to create an etch like effect on glass at a cost much lower than real etching.


Debossing created a permanent image below the surface of the product (think of it as ‘reverse embossing’) by pressing a hot engraved metal plate into the surface of the product using a lot of pressure.


Embroidery is an excellent way to brand bags, caps, clothing and other textile products.  Offering a high perceived value and branding quality which can’t be matched by other processes.

General information

If you want an exact reproduction of your existing artwork, we can usually work with a high res pdf (600 x 600). However if changes are required, we’ll need an editable format (vector graphic in ai or eps format). A redraw can be created for a small fee.

Please keep in mind the available branding area on each item so that whatever we brand is clear with a legible font size.

We hope you find these Branding Guidelines useful. We’re here to help so feel free to contact us and we’ll answer any questions you may have regarding the best branding process for each product.