Saving the World One Reusable Coffee Cup at a Time – coffee has become such an ingrained part of our society that it is almost a way of life. Next to water, it is the most consumed drink among adults.
It comes as no surprise then, that disposable coffee cups are thrown into landfills in staggering numbers. In New Zealand alone, 295 million cups of takeaway coffee are sold every year – that’s 65 cups for every man, woman and child in the country!
It is safe to say that we don’t need that many cups.
In fact, just one will do the job.
Reusable coffee cups are the way of the future. The great thing is that their benefits are not just limited to environmental ones, either.
Let’s take a look at what reusable coffee cups can do for you, your business, and our planet:
Promote Your Brand
In today’s competitive business environment, branding is everything.
But people have become savvy to sales messages. As a whole, we have taken many steps to actively avoid advertising. Online streaming services mean we no longer have to watch ads on TV or listen to them on the radio. Our fingers readily hover over the delete key for spam emails, and we can choose to ignore sponsored content on social media.
That means, pushy sales tactics don’t work. People are looking for a creative element – something that is more subtle.
A branded reusable coffee cup is a great way to get your business out there. People wander around everywhere with their glass keep cups, as they pop between meetings, head out to the shops, or use public transport. You can get your brand pretty much anywhere!
It is also a long-term investment as these are quality products that will stand the test of time. Other promotional products like notepads or stickers don’t have half the staying power of a coffee cup!
They clearly demonstrate your company’s ethos on sustainability. It is important for businesses to be earth-conscious and play their part in the eco movement. After all, we all need to do our part to protect the planet. This willingness to support sustainable change means a lot to modern consumers and reflects well on your business.
This focus on sustainability is not just a publicity stunt either. There are true eco-benefits for using a reusable coffee cup.
Save Trees & Water
20 million trees are cut down every year to make paper cups. That is a huge amount of deforestation for something that just ends up in the trash!
Not to mention the amount of water it takes to manufacture them – 12 billion gallons a year! Just imagine how much we could contribute to reducing this issue if we all reused one cup every day.
Less in Landfills
Disposable coffee cups are often lined with plastics that cannot be recycled, and materials that do not decompose or biodegrade. This means that the vast majority of them end up in landfills. With a reusable cup, you never have to put a cup in the bin again!
Protect the Oceans
Over the last few years, the pollution of our waterways and oceans has become a serious and growing concern. It is a very important issue that we all need to proactively help with. Disposing of rubbish properly is a good step, but stopping the production of rubbish in the first place is the key.
You can do this by using environmentally responsible promotional products in your business. This minimises the reliance on plastics and single-use items.
Healthier for Everyone
Many disposable coffee cups are made with various plastic linings. Reusable cups are made from Glass, Ceramic, Stainless Steel and BPA-free polypropolene. That gives people lots of healthier options to choose from.
Using a travel coffee mug gives people a couple of cost-saving options. With a sealed or travel-safe cup, coffee can be made at home before work. Many coffee shops also offer discounts for people who bring their own cups.
These savings soon add up for those with a daily coffee habit!
If you are looking for a sustainable and useful option for your business branding, then why not consider custom mugs?